‘Recreating the magic’: Coca-Cola India goes traditional with full range of ‘ethnic drinks’

A major component of Coca-Cola India’s growth strategy in the near future includes the roll-out of a full range of ethnic drinks in the country, utilising local ingredients such as cumin, buttermilk and various local fruits. Major launches so far have included Rimzim (a carbonated drink made from cumin spice or Jeera Masala) and various … Read more

Without its ‘Two Leaves’ Symbol, AIADMK Stands to Lose Traditional Vote Bank to AMMK

The noise from loudspeakers attached to campaigning vehicles, usually auto rickshaws, is deafening during election time in Tamil Nadu. Traditionally, the AIADMK campaign vehicles will play old MGR songs that were penned to project his politics, like “nann ungal veetu pillai” (I am a son from your house). Dravida Munnetra Kazhagam (DMK) would play revolutionary … Read more

New Opening: The Spa At South Lodge Elevates The Traditional Country House Hotel

The honey-coloured exterior is somewhat misleading. Bordering Sussex’s idyllic South Downs, South Lodge – a 19th century neo-Jacobean manor – is (on first sight) exactly what you’d expect. There are manicured lawns, wooded walkways and a Wisteria covered entrance. Step inside and there’s enough ornate ceilings, wood panelling and overstuffed sofas to keep any Victoriana fiend happy. The traditional … Read more

Walmart’s traditional victims become its allies in India

Mumbai: Walmart Inc. is making friends in India with the kind of competitors that it spent decades putting out of business in the US—mom and pop stores. These unlikely allies are part of the latest attempt by the Bentonville, Arkansas-based behemoth to crack India’s giant consumer market, taking on e-commerce rival Amazon.com Inc. and Asia’s richest … Read more

A Principal’s Conundrum of Traditional vs. Progressive

I started working at The Harbour School a year and a half after it was established. I remember when it was an exclamation point (that’s putting it mildly) for people that I was perfectly happy for my children to learn in classrooms with other children who learned differently from them. Philosophically, my husband and I … Read more

From the Himalayas to the Arctic, traditional herders are sharing knowledge to cope with a changing climate

Climate change is changing life in areas such as the mountains of Tibet. ISTOCKPHOTO/RACHEL KRAMER Changlin Xu grazes 140 yaks in the mountain pastures of the Tibet Autonomous Region. In previous decades, he could count on losing a quarter of his animals to harsh weather rolling over the jagged peaks of the Himalayas every year. … Read more

Finding The Sweet Spot With Traditional And Digital Marketing

Grab the nearest electronic device and all the information you’ll ever need about nearly any product or service can be at your fingertips within seconds. According to one survey, today, about half of e-commerce traffic comes from mobile users, and 56% of online shoppers will pull up consumer reviews before they buy. What that tells us is … Read more

Urbanising a traditional craft

She has no background in design or fashion. Yet her carefully crafted brand of artisanal jewellery, Maya, speaks volumes for her sound, skillful engineering. Meet trailblazer Rosalind Periera, who has been shaping the lives of thousands of underprivileged artisans through her initiative while reviving the traditional, dying art of hand-knotting. “I feel an aesthetic is … Read more

AI is not taking over; it is complementing traditional security systems: Vikas Arora of IBM

When it comes to Artificial Intelligence (AI), there have always been two school of thoughts. On one hand, Elon Musk, Founder of SpaceX and Co-founder of Telsa, believes that “AI could create an ‘immortal dictator’” and that AI is a fundamental risk to the existence of human civilisation. On the other hand, Google billionaire, Eric Schmidt, believes that … Read more

In Mexico, ecotourism helps traditional agriculture survive

Project aim: Save the tradition of making pulque, a drink made from the sap of the agave, reclaim eroded soil and prevent future soil erosion in the Mexican state of Oaxaca. Project implementation: The Mujeres Milenarias (“Millenial Women”), a local community organisation set up to preserve the pulque tradition, plant agaves in a special formation, so their roots form … Read more