Marketing

Why Traditional Publishing Is A Great Marketing Tool For CEOs And Executives

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Although marketing approaches have varied widely over the years, traditional publishing has remained relevant for business leaders. Part of the key to success in publishing is to ensure the topic is structured in a way that lands with the CEO’s message and aligns with their business objectives. As head of a CEO branding firm, I’m … Read more

Finding The Sweet Spot With Traditional And Digital Marketing

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Grab the nearest electronic device and all the information you’ll ever need about nearly any product or service can be at your fingertips within seconds. According to one survey, today, about half of e-commerce traffic comes from mobile users, and 56% of online shoppers will pull up consumer reviews before they buy. What that tells us is … Read more