‘Recreating the magic’: Coca-Cola India goes traditional with full range of ‘ethnic drinks’
A major component of Coca-Cola India’s growth strategy in the near future includes the roll-out of a full range of ethnic drinks in the country, utilising local ingredients such as cumin, buttermilk and various local fruits. Major launches so far have included Rimzim (a carbonated drink made from cumin spice or Jeera Masala) and various … Read more