Magic

‘Recreating the magic’: Coca-Cola India goes traditional with full range of ‘ethnic drinks’

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A major component of Coca-Cola India’s growth strategy in the near future includes the roll-out of a full range of ethnic drinks in the country, utilising local ingredients such as cumin, buttermilk and various local fruits. Major launches so far have included Rimzim (a carbonated drink made from cumin spice or Jeera Masala) and various … Read more

Frank Vogel has gone modern and the surprising Magic are better for it

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If you ask Frank Vogel, there’s nothing different about him these days. Sure, he’s rocking a beard, but this is the same defensive-minded coach that helped turn Paul George into a superstar. He’s also the same coach who came within one game of the NBA Finals. He keeps his players accountable, wants them to stay within themselves, and, yes, … Read more