Debunking Myths: Don’t Count Out Traditional Advertising Channels–Embrace Them

To digital media marketing proponents, it sounds like a sacrilegious statement, but it’s true — and a significant amount of online media marketing can be a colossal waste of money. The widespread belief that web and social media ads are giving a higher ROI than the “old-fashioned” TV, press, and radio advertising is a costly … Read more

Amazon doubles seller count, products for upcoming festival season sale

Gopal Pillai, Director and GM, Seller Services Unleashes several seller-initiatives, including rewards and recognition programmes BENGALURU, SEPTEMBER 6:   E-commerce Goliath, Amazon.in is pumping up its arsenal for the upcoming annual festival sale with twice the number of sellers who are offering nearly double the product selection, compared to last year. The e-tailer has grown its … Read more

Alarm as ‘modern life’ sees average sperm count halve since the 1970s

Men’s sperm counts have fallen by almost 60 per cent since the 1970s, according to major research which warns that modern life may be fuelling a male fertility crisis. Experts said the “shocking” decline should be treated as an “urgent wake up call,” with chemicals, pesticides, stress and obesity among the factors linked to the … Read more

Alarm as ‘modern life’ sees average sperm count halve since the 1970s

How to boost your sperm count   Men’s sperm counts have fallen by almost 60 per cent since the 1970s, according to major research which warns that modern life may be fuelling a male fertility crisis. Experts said the “shocking” decline should be treated as an “urgent wake up call,” with chemicals, pesticides, stress and … Read more