Advertising

Traditional Advertising, A Thing Of The Past? Not According To This Report

by

Are we nearing the end of traditional advertising formats like TV and radio ads? Will we view them as a long gone discipline five or six years from now? According to the State of Advertising report, released recently by the World Federation of Advertisers, the answer is plain and simple no. Traditional ads are staying for sure. … Read more

Debunking Myths: Don’t Count Out Traditional Advertising Channels–Embrace Them

by

To digital media marketing proponents, it sounds like a sacrilegious statement, but it’s true — and a significant amount of online media marketing can be a colossal waste of money. The widespread belief that web and social media ads are giving a higher ROI than the “old-fashioned” TV, press, and radio advertising is a costly … Read more