Vibrators had a long history as medical quackery before feminists rebranded them as sex toys

In the contemporary moment of sex-positive feminism, praises for the orgasmic capacity of the vibrator abound. “They’re all-encompassing, a blanket of electricity, that’ll course through your veins, producing orgasms you didn’t know you were physically capable of having,” wrote Erica Moen in her web comic “Oh Joy Sex Toy.” Vibrators today go hand in hand with … Read more

Traditional health claims about India’s ayurvedic foods help make them big business

In India, you can buy saffron that is “useful in asthma, indigestion, body pain, fever, dry skin diseases and pregnancy”, ghee that increases “memory power”, intellect and digestion, and lemon pickle that “improves your immunity level and helps the human body develop resistance against infectious agents”. Such claims rely not on the credulity of Indian consumers but on deep and widespread … Read more

Debunking Myths: Don’t Count Out Traditional Advertising Channels–Embrace Them

To digital media marketing proponents, it sounds like a sacrilegious statement, but it’s true — and a significant amount of online media marketing can be a colossal waste of money. The widespread belief that web and social media ads are giving a higher ROI than the “old-fashioned” TV, press, and radio advertising is a costly … Read more