road

Apple’s brand extends far beyond technology and coolness. The company has accumulated incredible goodwill with consumers. So whenever Apple AAPL, +0.40%  comes out with the Apple Car, it will grab a disproportionately large market share from General Motors GM, -0.70%   and other automakers precisely because of that deep well of goodwill. By the time my youngest child, Mia Sarah, who is … Read more