Coronavirus Casts Confusion Over Traditional Car Selling Seasons

Call it the season of the twitch. If there’s one thing as constant in the spring as March Madness, April rain and Memorial Day sales, it’s the start of the prime auto selling season. But one of the many consequences of the coronavirus pandemic is havoc wreaked on what’s known as the “seasonality” of the … Read more

Opinion: The Apple Car could run traditional automakers off the road

Apple’s brand extends far beyond technology and coolness. The company has accumulated incredible goodwill with consumers. So whenever Apple AAPL, +0.40%  comes out with the Apple Car, it will grab a disproportionately large market share from General Motors GM, -0.70%   and other automakers precisely because of that deep well of goodwill. By the time my youngest child, Mia Sarah, who is … Read more