Thanks to the robust internet usage, the growth graph of online video ecosystem in India has only been going northwards, and Youtube has made the most of it. In April this year, YouTube’s CEO Susan Wojcicki announced that the platform has more than 265 million monthly active users in India (as per ComScore). “India is both … Read more
YouTube is rapidly becoming the de facto source of entertainment for the UK’s children. A study by the country’s independent communications regulator, Ofcom, found that 49 per cent of kids aged between 8 and 15 prefer YouTube over traditional programming viewed on a television set. Only an average of 15 per cent prefer watching TV shows. … Read more
One of the most interesting label M&A deals from the past few months was Warner Music Group’s acquisition of indie dance label Spinnin’ Records, for a reported price tag of more than $100 million. Major labels buy up indie labels left and right, but this particular acquisition pointed to a key disruptor that much of the music industry is still struggling to understand and … Read more
A not-so-simple question has plagued the TV and advertising industries for years: What is the value of TV programming that is no longer being watched on TV? A partial answer has arrived. Nielsen said Tuesday it is now counting views of certain types of programming on Hulu’s live service and YouTube TV, which can then be used … Read more