YouTube – simplestyler

How new ad products are helping YouTube strengthen its revenues

August 21, 2019 by Loknath Das

Thanks to the robust internet usage, the growth graph of online video ecosystem in India has only been going northwards, and Youtube has made the most of it. In April this year, YouTube’s CEO Susan Wojcicki announced that the platform has more than 265 million monthly active users in India (as per ComScore). “India is both … Read more

Almost half UK’s kids prefer YouTube to traditional TV, the influencers have won

January 29, 2019 by Loknath Das

YouTube is rapidly becoming the de facto source of entertainment for the UK’s children. A study by the country’s independent communications regulator, Ofcom, found that 49 per cent of kids aged between 8 and 15 prefer YouTube over traditional programming viewed on a television set. Only an average of 15 per cent prefer watching TV shows. … Read more