FMCG majors like Nestle and MTR look to tap traditional breakfast fare
Nestle’s Maggi Masala Onion Poha Express (65g) is priced at Rs20, while Marico, Gits and MTR’s small poha pouches of 60g are also available at Rs20, each. FMCG companies in India are increasingly eyeing the ready-to-cook (RTC) segment, but what is noteworthy is their newfound interest in traditional breakfast items such as poha and upma. … Read more