brands

People want Amazon’s Alexa on the toilet (and brands are listening)

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Consumers are getting increasingly comfortable with voice assistants like Apple’s Siri, Google’s Assistant and Amazon’s Alexa. So comfortable, in fact, that they’re looking to use those assistants in their bathrooms — even while on the toilet. That’s according to public relations firm Walker Sands’ 2018 “The Future of Retail” report, based on a survey of … Read more

Direct-to-consumer brands see gains from traditional TV

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For many direct-to-consumer companies trying to diversify their marketing away from Facebook and into traditional media, TV stands as a new opportunity. Some DTC companies that have been experimenting with TV for a few years say it’s paying off in web traffic and sales. HelloFresh, the 7-year-old food delivery service, has bought national TV spots since … Read more