Godrej eyes premium appliances’ share at 25% of sales in 3 years

KOLKATA: Godrej Appliances is aiming to grow its share of revenue from premium appliances to 25 per cent over the next three years and is investing Rs 200 crore for it, a top official today said. Premium appliances presently constitute 15 per cent of its sales. “We were primarily a mass products company. The journey of focusing on premium … Read more

Eureka Forbes eyes 33% revenue from vacuum cleaners by 2014

Home appliances maker Eureka Forbes on Monday said it is targeting one-third of its revenues from the vacuum cleaner business by the turn of 2014. “The vacuum cleaner business currently contributes to 25 percent of our revenues. We would like that to grow to 33 percent by 2014, because that is definitely a thrust area … Read more

Whirlpool eyes Rs 3,700 crore turnover this fiscal

  Home appliances firm Whirlpool of India is targeting up to 12 percent growth in turnover at Rs 3,700 crore in the current fiscal on the back of new product launches including hi-end kitchen appliances and prudent cost management. “This year is expected to be better than last year. We are targeting 10-12 percent growth … Read more