Sometimes, when a blogger is more concerned with monetizing their articles, he or she forgets to make sure that what the reader is actually reading is of high quality. If your audience finds your content dull and boring, you risk losing customers. So, how do you keep your content interesting (or, at the very least, from becoming stale? You need to use blog writing tips, then! You can use the traditional elements of story telling that you were taught in school to go back to basics. Even if your blog doesn’t really “call” for creativity, since you might run a technical corporate blog for example, you can still add some spice by using the blog writing tips listed below:
Blog Writing Tips
Use Anecdotes In Your Introductions
One of the easiest blog writing tips to draw your readers in and get them interested within the first few sentences is to lead with an anecdote. That is something that you or a friend of yours has experienced firsthand and can serve as the basis for your article. Although I didn’t specifically use an anecdote technique in this article, it does really help “set up” your article in a very interesting way. Naturally, your own anecdote must relate to the entire article. Let’s say for example you own a blog who’s target audience is CEO’s, CFO’s and other managers. You want to write an article about why managers should show genuine appreciation to their staff members in order to boost morale and encourage greater productivity. Your personal anecdote could be a about a boss who treated you really badly and caused you to quit your job. You could start by saying, “When I was 16 years old, I got my first job working at the local pizza parlor…” You could then explain that even though that wasn’t a job for a company, employers still need to say “thank you” to their employees from time to time. Then you can really dig into the meat and potatoes of your article.
Strong Character Development
You also want to make sure that the audience can connect with the characters in the story. Naturally, you will be the article’s main character if you write in the first person (from your point of view). If your audience is able to connect with you (the character) and actually like you then they are more likely to be invested in the article. This can be accomplished by providing your audience with sufficient background information about you or by incorporating humor. Deviate from the rigid third-person perspective without fear. I once read an article that was told from the perspective of a cat. Although it may appear odd, it simply demonstrates how many choices you actually have. Make your setting stronger. “Setting” is something that is really important when doing fictional writing, but it is still a really important blog writing tips. Your readers need to know where they are—the present, past, or near future—and they need to get in the right mind frame. The setting helps set the mood and prepares them for what they are about to read. This is successfully done using descriptive word choices. Let your creativity take you where you need to go. Again, if you choose to use an anecdotal introduction, make sure you give enough detail so your audience knows, not only that they’re in the past for example, but what facility there are in so they can envision the story better.
Add Suspense
Last but not least on our list of blog writing tips, you want your readers to not only read your introduction, but read the entire blog post. To do this, you need to make sure that you don’t say all of the “good stuff” right away. Otherwise, your reader will probably just navigate away from your blog. Don’t make it so ambiguous that your reader doesn’t know what’s going on. Try to withhold enough information that he or she needs to know what happens next. Asking a dramatic question that doesn’t get answered until the end of your story is a simple way to do this. But what do you think? Do you use these blog writing tips in your writing? What other blog writing tips do you use to write your own blog posts? Leave us a comment down below to let us know!
