Millennials’ wants and needs continue to dominate design trends and conversations among retail buyers and home furnishings manufacturers here at market, but some are approaching the opportunity with a new twist.
Moe’s Home Collection—whose furniture brand appeals to millennials, with styling that combines contemporary looks with antique elements—has decided to expand its brand through franchising, a platform it is offering here at Las Vegas Market. The company currently operates four stores—two each in Vancouver and Seattle. The first Moe’s franchise location is scheduled to open in September in Victoria, British Columbia.
The strategy is intended to help grow the Moe’s brand and expand its sales while leaving store operations to its franchisees, Moe Samieian Jr., president, told HFN. “We want to concentrate on design rather than the operations of the stores,” he said. “This fits our expansion plan, and we feel we can open franchised stores throughout the U.S.”
The company is taking a different tact on the model and will not be charging retailers a franchise fee. Instead, store owners are required to carry only Moe’s merchandise, with the exception of products from noncompeting companies that fit the company’s millennial target base. Franchise stores can range in size from 1,500 to 4,500 square feet. The franchise concept will increase the reach of the Moe’s brand by allowing its design aesthetic to spread across the country, Samieian said.
The Abbyson Living showroom is promoting its new “All Together Now” lifestyle merchandising and marketing, a branding effort specifically targeting millennials. The company has taken some of its best-selling furniture pieces, such as its Belmont entertainment console, and expanded them into bedroom, living room and dining collections. The company is also rolling out its omnichannel platform offering interior designers and retailers content and design inspiration to support their digital sales and marketing efforts. Abbyson Living is demonstrating the designer website solution in its showroom.
In rugs, Loloi’s Joanna Gaines license was beautifully merchandised in a special showroom that also displayed the HGTV star’s Magnolia Home furniture collection made by Standard Furniture, which allowed buyers to experience the colors and aesthetic of the collections in combination, including the casual Chantilly and Lotus rug designs, the vibrantly colored Brushstroke and elegant Kivi collection.
Feizy Hosted its Haute Trends Event yesterday, debuting designs from Michel Boyd, Julia Buckingham, Kerrie Kelly and Jackie Von Tobel. Each designer unveiled two designs for the collection, which are all handtufted in India. Karen Marx, the executive director of home furnishings and special projects at Hearst Design Group, moderated a panel discussion with the designers followed by a reception.
Casual and RTA Furniture Trends
Outdoor furniture is a big story in Las Vegas Market, where teak remains a strong trend with introductions such as Avondale from Summer Classics, Lakefront from Agio USA and the Westport collection from Zuo Modern Contemporary.
“Teak remains one of the fastest growth categories in outdoor furniture,” said Schon Duke, vice president of sales for Summer Classics. “It is a material that naturally resists the elements while maintaining a good look.”
Contemporary styles have also emerged as a major trend in outdoor furnishings. OW Lee is launching two collections, the Creighton and Aris seat sets, with clean lines and spare but modern designs. “Contemporary has become more mainstream,” said Leisa McCollister, OW Lee’s marketing manager. “I didn’t think some of our more traditional-minded dealers would go for contemporary but they have.”
Fire pits continue to be big sellers, with a multitude of collections from Agio and OW Lee that include them. Agio is debuting sets of fire pit columns, measuring about four feet high that coordinate with some of their collections.
Fire pits are also part of Klaussner’s introduction of its Trisha Yearwood line of deep seating, dining and occasional furniture. The line comes in denim-shaded blue with a minimum of design elements. “The design reflects Trisha’s design aesthetic, which I would describe as comfortable transitional,” said Teresa Buelin, sales and merchandise manager for Klaussner Outdoor. “It’s a look that can fit into a lot of places.”
RTA company Walker Edison Furniture is also seeing considerable growth in its outdoor offering using acacia wood, which has the look of teak but is one-fourth of the price, according to CEO Brad Bonham. The company is also rolling out mixed-material outdoor dining sets using coated aluminum and PVC composite that offers the beauty of wood but holds up in the outdoors.
Mixed finishes and colors are also trending on indoor RTA furniture at both Walker Edison and ID USA, including natural wood finishes with glossy white or even dark walnut with white. ID USA is also rolling out new shoe benches, and floor and desk lamps new to the line. Some lamps even offer storage. “Our market is smaller homes and first-time buyers so the furniture has to be attractive and functional,” said Jenny Yang, marketing director. “We try to use as much space as we can for storage and functional uses.”